Making your customer communications a more profitable process.
Direct Mail
Take your Direct Mail to another level of performance
Communisis is helping some of the biggest brands in the World increase their return on investment in Direct Mail.
Direct Mail can be a high profit, low cost advertising medium.
Direct Mail is also one the most important promotional channels of a company’s growth factor and is a reliable way to retain existing customers and acquire new ones too. Consumer Direct Mail in the UK generates over £27 billion worth of business every year.
Make your Direct Mail campaign work harder by working with the best provider in the business.
Communisis has been pioneering the Direct Mail market since Direct Mail was developed as a marketing medium back in the 1960’s. We have grown with the market and have helped to shape and steer some of the innovative production techniques widely used in the industry today.
Our clients trust us to deliver and we are proud to contribute to our clients' success by providing them with a total solution that helps them achieve a high level performance from their Direct Mail campaigns.
Direct Mail is a series of complex processes brought together to produce an effective marketing or communication document.
We understand the complexities and importance of managing customer data, targeted segmentation, personalisation, customisation, getting the most from postal service incentives and VAT efficiencies, format innovation, production efficiencies and response handling.
We have long since been integrating our client campaigns using traditional print formats and online/email trigger mailings.
We continue to see improved response rates when paper and online is tactically combined. This increasing method of communication is growing as the rate of consumer online behavior increases.
Advantages of working with the leading Direct Mail partner
Targeting
We’ll help you achieve the most important aspect of direct mail, the ability to precisely target customers and prospects.
Personalisation
Our ability to address the customer personally and tailor communications to their needs is second to none. We work with the most complex of data to reach highly targeted customer sets.
Customisation
We can target your customers right down to an audience of one. We use our data services experience to generate variable data around the record profile of a single customer – making every printed mail piece totally unique in terms of content, relevance and timing. It lets you have a one to one communication, which delivers more emotional intensity than any other medium.
Optimisation
We can test a campaign to find the best list; the best offer; the best timing (and many other factors). Then the winning tests can be rolled out to a wider audience for optimal results.
Analysis
Direct Mail is results driven and campaign results can be analysed to see the performance of individual offers in a report, which shows response rates, redemption figures and conversions. Using media or source codes, we can capture the performance of any mailing list.
This enables better selection of offers and list refinement for future mailings.
Accumulation
We add responses (and non-responses) to a database to allow future mailings to be better targeted.
We help our clients exploit all the opportunities that the latest technology can offer, ensuring delivery of real business advantages through communication, workflow, project management and logistical strategy.
An end-to-end solution
Our core advantages of high quality and investment in facilities and products, together with the expertise of our staff, give Communisis a considerable competitive edge.
Our complete and comprehensive range of services and products is what you would expect to see from the market leader.
We can meet your direct marketing needs in all the following areas:
- Promotional mailing material
- Legal and Governmental mailings
- Product launch mailings
- Membership mailing
- Statement mailing
- E-mailing
- Integrated mailing
- High security mailings
- Customer Relationship Initiatives
- Cross-sell and Up-sell Initiatives
Service modules we can call on at any time include:
- Data Bureau
- Reprographic and pre-press services
- Product innovation and R&D
- Web, Sheetfed and Digital print capacities
- Lasering
- Bindery and print finishing
- Enclosing & fulfillment
- Response handling
Benefits of our direct mail services