Making your customer communications a more profitable process.
Marketing Process Consultancy
Boost your Marketing efficiency
We’re taking our market leading technologies and combining it with our unrivalled production expertise to create a unique proposition.
Communisis Marketing Resource Management (MRM) solutions can help you achieve greater efficiency within your marketing process.
What is Marketing Resource Management?
Marketing Resource Management (MRM) manages all aspects of Brand Management and the associated production of marketing collateral.
In a recent survey of the Times top 500 UK companies, Marketeers cited planning and budgeting, lead times, poor asset management, marketing execution and coordination and lack of financial control were the things that troubled them and stopped them from doing the things they need to focus on.
In a world of growing complexity and accountability it seems we just don’t have the time to do the things we are paid for.
They say don’t sweat the small stuff – but the small stuff soon adds up.
Managing sign offs, updating marketing materials, being compliant, internal and external communications and managing third parties is a lot of small stuff that adds to huge costs in monetary and time terms.
We can relate to all of these complaints having had front-line experience working with clients to help resolve many of these real business issues.
That’s why Communisis has developed Marketing Resource Management (MRM) technology systems designed specifically for Marketeers which allows you to:
- Deliver marketing campaigns faster at reduced cost
- See where you are going and what you’re doing
- Significantly reduce expenses in production & artworking
- Get more from the resources you have available
- Measure the value marketing is delivering
How will I know if Marketing Resource Management is something I should consider?
You may need help in better managing your processes than you may think.
Talk to us today if you recognise any of the below features within your organisation:
- Operate out of several offices
- Create more than 10 pieces of collateral per month
- Involve complicated creation and or sign off processes
- Operate in a heavily regulated industry sector
- Have a need to re-use existing collateral
- Deliver through several marketing channels
- Spend more Executive time on meetings and reporting than on creative aspects
Benefits of Marketing Resource Management
- How to save money with Marketing Resource Management
- Free up internal capacity – 25-40%
- Automate reporting
- Improve and automate planning & production process
- Reduce re-work through collaborative reviews
- Reduce external costs – 10-25%
- Less amends mean lower agency fees
- Re-use and re-purpose (not re-create) marketing assets
How to make money with Marketing Resource Management
- Use freed time and resources to deliver more activities, generating more revenue with the same people & budget
- Use dialogue marketing to drive campaigns & events more effectively