Making your customer communications a more profitable process.
Online Campaign Management
Managing campaigns more effectively
Let Communisis save you time, money and free up marketing resources by giving you more control of your marketing process.
Marketing Directors and campaign managers face many challenges: managing budgets, controlling campaign execution and complying with important regulatory requirements.
Marketing systems have traditionally comprised of a combination of spreadsheets, word documents, e-mails and PDFs stored on shared drives, with huge paper files for each campaign acting as an audit trail.
Marketing best practise has not changed for many years and has not adapted quickly enough to the changing environment nor does it provide continuity as marketers change roles.
Communinsis’s online campaign management technology is built on market leading technology from Aprimo (www.aprimo.com) & XINET (www.xinet.com ) and provides end-to-end Marketing Resource Management.
Our technology combines the financial & workflow management capabilities with digital asset management to provide a unique marketing solution.
We enable marketers to manage all aspects of the campaign process, including:
Budgets & Forecasts
Enables configurable budget structures by organisation, product line, line of business, geography or other appropriate design, with links to corporate budgeting and general ledger systems. Budget owners control, and can assign or transfer, their allocated spend. Forecasts are automatically generated by “approved” marketing tactics. Automatic notifications alert owners to configurable in- or out-of-threshold conditions.
Marketing Planning
Enables online creation, routing and approval of creative briefs for marketing tactics. All elements of the brief can be configured or extended to match your terminology and requirements.
Workflow Manager
Provides a configurable and graphic display of the tasks involved in delivering marketing projects. Facilitate collaboration among your team and extended network of agencies and vendors. Assign task ownership and dependencies, automate notifications and reminders, store attachments and notes and track expected and actual labor costs. Individual workflows can be saved and reused as best practice templates.
Digital Asset Management
Provides a repository for creative and production assets, including web access to FPO images, batch upload, automatic generation of PDFs and online approval.
Production Management
Our process tehnology's production management modules enable campaigns to be managed through a workflow system, ensuring campaigns run to time and all necessary audit information is recorded during the process.
Benefits of online campaign management
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Reduce your process costs within marketing and production
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Improved compliance management
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Reduce campaign production time
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Manage, control and store all your document assets in one place
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Integrate workflows from end-to-end
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Improved brand management