Baby Fair

The Baby Fair is an important event in the Portuguese babywear and baby products sector and is the most attended event by retailers in this space. It’s an opportunity for brands to test new POS designs and materials and to help them optimise engagement with their consumer base. Communisis supported and deployed three floor displays for Danone Nutricia Portugal, to help brand owners promote their products.

The fair took place in a supermarket so brand owners could showcase their products to retailers and consumers in a real-world setting. The eye-catching designs created by the Communisis team made their products stand out in store, bringing added value to our client’s brands.

At the event we saw a range of brands choosing to use their standard display units in different configurations with the addition of new headers, others went further and brought special islands and out-of-the-box materials.

As a partner to some of the biggest baby product companies across Europe, Communisis understands the challenges in this sector and knows how to exceed client objectives. Talk to us today about how we can add value to your brand with instore POS.