DIY Retail Safari Reveals Opportunities

Communisis creates innovative solutions for our clients in the Tools and Home Improvement sectors. From the seed of an idea to the big reveal, we work closely with our clients to provide a full end-to-end brand activation service.

As part of our due diligence, we are always curious about the markets we serve, so we decided to visit different store types to compare marketing landscapes.

In this retail safari we took a sneak peek into local stores and saw an amazing array of POS material targeted at home DIY amateurs and professionals looking for the best tools for the job.

In all the stores we visited we felt there were more POS opportunities to explore which could enhance the customer experience and drive consumer spend. Such as category reinvention, educational sign posting, ‘show me how’ videos and so much more.

At Communises we are experts in creating targeted in-store campaigns to attract your customers. Talk to us today to find out how we can help to grow your business.